🚀 Product Marketing @ Elation Health | 🩺 Helping PCPs spend less time on administrative tasks, and more time caring fo

Michael Lock, PMMC  • Peerlist

🌐 Background
Tasked with overhauling client's brand, marketing, and sales processes to mirror their mission of empowering success-driven individuals.

🔍 Approach
- Created and implemented a new brand guide and messaging guide to ensure a seamless narrative across all channels, which communicated JMM's mission and unique value proposition, fostering stronger connections with the target audience.
- Revamped the brand design and website aligning with JMM's ethos, and integrated tools like HubSpot for CRM, Calendly for appointments, and Asana for task management to streamline operations.
- Conducted training workshops on sales, marketing, and web development, empowering the team to proficiently utilize the integrated tools for improved client engagement and lead conversion.

📈 Results 
Within three months, lead conversions doubled and outbound campaign engagement surged by 60%, elevating JMM Consulting as a fierce competitor in the career coach and leadership coach industries.

Leadership Coach Repositioning & Go-to-Market

🌐 Background
Entered a new market post-acquisition, aimed to recover and boost demand in key states before global rollout

🔍 Approach
- Led a thorough analysis of the acquired portfolio and customer dynamics, crafting a demand generation strategy that resonated with local real estate professionals by repositioning our offerings from "real estate training" to an "unparalleled curriculum for transformative real estate careers."
- Employed a mix of content marketing strategies including e-books, white papers, and video content alongside targeted social advertising and influencer collaborations to amplify the repositioned narrative, ensuring a resonating and compelling message reach.

📈 Results
Achieved a 270% increase in course enrollments in Colorado in Q1 post-launch, generating $4.5 million in revenue across the U.S. by Q2.

Real Estate Market Entry

🌐 Background
GTM for a disruptive startup poised to introduce a game-changing consumer electronics product

🔍 Approach
- Planned and executed a compelling Kickstarter campaign, highlighting the product's unique features and benefits, and leveraging social media + influencer partnerships for maximum visibility.
- Employed a mix of content marketing strategies including e-books, white papers, and video content alongside targeted social advertising and influencer collaborations to amplify the repositioned narrative, ensuring a resonating and compelling message reach.

📈 Results
Successfully raised $2MM within the first 72 hours of the campaign, creating a solid foundation for the subsequent go-to-market strategy.

Kickstarter Campaign Launch

🌐 Background
Facing stagnation in customer retention and a need for increased value perception in a competitive market

🔍 Approach
- Strategized and implemented a new pricing model aligning with the perceived value, encouraging longer-term commitments and better reflecting the benefits of our Learning Management System.
- Utilized win/loss interviews, customer journeys mapping, and behavior analytics to derive insights, shaping the new pricing model while employing A/B testing and agile product development principles for iterative enhancement and quick adaptation to market feedback.

📈 Results
Resulted in an 85% retention rate, a 12% uplift in customer lifetime value (LTV), and an 18% reduction in customer acquisition cost (CAC).