🌐 Background GTM for a disruptive startup poised to introduce a game-changing consumer electronics product 🔍 Approach - Planned and executed a compelling Kickstarter campaign, highlighting the product's unique features and benefits, and leveraging social media + influencer partnerships for maximum visibility. - Employed a mix of content marketing strategies including e-books, white papers, and video content alongside targeted social advertising and influencer collaborations to amplify the repositioned narrative, ensuring a resonating and compelling message reach. 📈 Results Successfully raised $2MM within the first 72 hours of the campaign, creating a solid foundation for the subsequent go-to-market strategy.