Google Analytics for Beginners

Business Metrics for Data Driven Companies

Digital Marketing Google Certification

STAT110x: Introduction to Probability

Financial Accounting

 Supply Chain Operations

Management of Fashion and Luxury Companies

Mastering Data Analysis in Excel

SKILLS103x: Critical Thinking & Problem-Solving

Supply Chain Logistics

Bachelor of Fashion Technology

Master of Business Administration - MBA

Senior Secondary

▪ Worked on offering dedicated support to Metro Brands to grow with Amazon 
by identifying and improving key customer inputs for growth

▪ Implemented tailor-made action plans to boost brands’ performance by monitoring success metrics 
on a daily basis and by collaborating with key retail functions – Marketing & communications (CRM),
running campaigns on social media, Brand management, Vendor Management etc.

▪ Key focus areas: Brand building, Stakeholder management, digital marketing, customer experience 
& communication, Demand generation, Business advice, Catalogue quality and ensuring availability

Brand Specialist

Responsible for maintaining Zivame website, M-site and App (Android, IOS) - including offer & themes changes, stock update, coupon creation. 
 
Scheduling and managing Push notifications, SMS, E-mailers

Data analysis based on performance and CTR of various offers, themes, categories and products

Platforms- Madmin, Magento, Jenkins, Zivame CMS, Netcore, Vilpower, Branch, Webengage, Google Analytics, Localytics etc.

Digital Marketing Operations Intern

Responsible for business development in the recharges funnel for premium category Spa and Massages for men in multiple cities.

Business Development Intern

Member | Public Relations and Media Committee

Worked on multiple projects in Merchandising Department, Fabric store, Trims Store, Cutting department and Sewing department to improve the supply chain by introducing the concepts of Just In Time (JIT), Kanban, Kaizen, Value Stream Mapping (VSM), Lean and 5S.

Apparel Internship

Project Details:
Gather consumer insights and help create a strong business model in a personalized Apparel e-commerce space.

Key Responsibilities:
- Market Analysis
- Competitive Landscape Analysis
- Consumer Behaviour Study
- Suggestions on Business Model using weighted score method

Business Analyst

Responsible for regular content writing and designing Marketing related content.

Curated and designed the content on:

1. Framing effects in Marketing
2. Safola Oodles- everything you need to know! 
3. Uniqlo - World's most valuable clothing company
4. The impact of ASCI guidelines on Influencer marketing
5. Planogram - The art of shelf planning
6. Brand Archetypes

Content Writer and Designer

Carried out secondary research and analysis of major D2C fashion and lifestyle brands across marketplaces.

Market Research Intern

Studied preparatory processes of textiles like Carding, Combing, spinning, winding, warping and weaving etc. were studied in detail

Textile Internship

Was offered PPO

Division : Trade Marketing and Distribution Division (TM&D)

Project Name: Improving the effectiveness of Communication to Distributor’s Salesman with focus on Common & Rural Order Capture (ROC) DS

Project Details:

* Developed a general training video to guide the DSs about the handheld device and 10 steps of selling, that can be watched at the remotest areas without any help.
* Developed a process to impart the knowledge of new launches more efficiently to the DS where physical interaction is not possible.
*Developed automated system to deliver customized videos related to DS performance matrix and Monthly imperatives every month
* Implemented a weekly reporting format to be filled by the DS
* Developed an interactive dashboard to be used by AMs and AEs to understand the performance of their DS in greater depth.
* Through project implementation, was able to increase the variable pay of the selected DS by 22% and also improve their DS segmentation belt.

Sales And Marketing Intern

o Handled a business of Girl’s dresses worth 160K USD across Kid’s Price Leadership Division. (50k pcs Order Quantity sold across 2 countries.) 

o Handled a business for Licensed UT Graphic S/S T-shirt (The Brands Volkswagen, The brands Hawaiian Loco and The Brands OKASHI) worth 3 Million USD across Men’s, Women’s & Kid’s UT Division. (1000k pcs Order Quantity shipped across 15 countries.) 

o Successfully handled Development, Costing, Sampling, Production Management, Delivery, Quality Management, and Printing Division

Uniqlo Production Merchandising Manager

Responsible for planning, execution and post-execution analysis of all digital campaigns for Cloudfiles.

Cloudfiles is an integration first tool for enterprise grade security, page-by-page analytics & deep integrability. A game-changer for marketing & sales personnel to leverage next generation data analytics tool to sell their product better.

Digital Marketing Specialist

Helping Businesses Optimize Salesforce with CloudFiles | Marketing & Branding

Know about Sharmishtha Dash's work experience, education, bootcamps, certifications, and much more. Sharmishtha Dash