I am responsible for developing and managing the UX roadmap in collaboration with the product team. This involved aligning UX objectives with product goals, defining key milestones, and ensuring that user experience strategies were integrated seamlessly into the overall product development process.
Conducted a comprehensive UX audit of the web and app, evaluating colors, typography, layout, and components against the latest UX best practices and iOS/Android guidelines. Implemented changes to address accessibility issues, resulting in improved color compliance and a higher CLS score as determined by Google.
Developed a comprehensive tokenized design system from the ground up, which was presented to investors and board members. This included creating detailed guidelines and components that standardized design practices and enhanced the overall user experience.
Collaborated closely with the Growth team to design and execute a successful growth strategy, which significantly increased lead gen
