Divy Makkar

Reduced the home page loading time in the app by changing the current implementation of the API structure and redesigning widgets, thus significantly increasing the overall app performance and improving user experience. Integrated Mixpanel, Facebook SDK, and MoEngage events into the app to track all user interactions, providing valuable data for the product team to analyze customer behavior and preferences. Developed an extensible Custom Hook to efficiently track events, enhancing flexibility and scalability in event tracking implementation. Integrated an A/B experiment service into the app to dynamically display specific UI components based on backend experiments, enabling efficient testing and optimization of user interface elements for improved user experience and engagement. Implemented Push Notifications in the app using Firebase Cloud Messaging Service, enhancing user engagement and enabling real-time communication with users.