Smartass & Sass was a monthly subscription service (and eCommerce store) for people with snarky attitudes who are full of sarcasm and have the mouths of sailors.

- Directed transition from third-party 3PL to in-house operations, achieving a 30% cost reduction and boosting operational efficiency.
- Shipped 300,000+ orders to more than 33,000 customers.
- Formulated product strategies that integrated with marketing plans to enhance profitability by 20%.
- Launched an inventory management process that cut order processing time by 25% and increased accuracy by 15%.
- Elevated on-time delivery rates from 85% to 98%, leading to a 10% rise in customer satisfaction.
- Guided warehouse team management, resulting in a 20% increase in productivity through continuous improvement initiatives.
- Oversaw pricing strategies and monitored the competitive landscape to ensure optimal positioning and market share growth.

Operations Leader - Subscription Services

IBM Kenexa Talent Suite is a family of cloud offerings that help employers hire, engage, and retain great talent by combining recruiting, onboarding, and talent management solutions with industry-leading enterprise social software.

RESPONSIBILITIES
- Worked with clients to create value propositions for recruitment branding.
- Created brand compliant web solutions for client recruitment needs.
- Worked with development teams to create cross-platform solutions. 
- Managed web development team.

Employment Branding - Interactive Manager

- Developed and executed comprehensive marketing strategies to drive brand awareness and expand market reach, resulting in a revenue increase from $2.5M in 2020 compared to $3.6M in 2021 and growing recurring active subscriber base to 6,300.
- Boosted eCommerce revenue by 60% and maintained a subscription churn rate of 7% below the industry average (15%) by enhancing customer loyalty programs and refining target audience segmentation.
- Developed precise audience targeting strategies, resulting in a 33% growth in social media followers and a significant uptick in revenue.
- Spearheaded digital advertising and affiliate strategies, leading to a 510% increase in affiliate revenue and a 495% growth in orders.
- Expanded customer acquisition channels and drove strategic direction, achieving growth in new markets and enhancing brand presence through innovative campaigns.
- Led the creation and tracking of marketing campaigns, optimizing them based on performance data to improve ROI and conv

Chief Marketing Officer

- Established and directed the inaugural marketing team, overseeing all creative, lead generation, and strategic marketing efforts to drive revenue generation.
- Developed and executed marketing plans to enhance brand awareness, resulting in a 20% attendance increase at key industry events.
- Conducted competitive landscape analysis and adjusted marketing dynamics to stay ahead of market trends and customer needs.
- Implemented cross-departmental customer trials and spearheaded Salesforce and Pardot integration, optimizing lead nurturing and relationship management.
- Defined the value proposition and strategic direction for new product launches, driving penetration into new market segments and generating alternate revenue streams.
- Tracked and analyzed marketing campaigns to assess performance and adjust strategies, ensuring alignment with business objectives.

Director of Marketing

Kenexa, now an IBM Company, provided employment and retention services, including recruitment process outsourcing onboarding tools, employee assessment, abilities assessment for employment candidates.

RESPONSIBILITIES
- Promoted to include managing web design and development team.

Web Manager

Kenexa, now an IBM Company, provided employment and retention services, including recruitment process outsourcing onboarding tools, employee assessment, abilities assessment for employment candidates.

RESPONSIBILITIES
- Oversaw the development of web-based projects. 
- Maintained the integrity of Kenexa’s brand and web presence.
- Created an optimal user experience for Kenexa.com and client sites with the latest best practices.
- Reviewed analytic reports to improve conversion rates and lead generation.

Web Strategist

Escape Lincoln is Lincoln’s first escape room, located downtown in Lincoln’s historic Haymarket. Established in 2015, we have hosted more than a dozen different puzzle rooms created and designed in-house.

- Design and implement various escape room themes and puzzles, combining creative design with strategic analysis of customer preferences and thought processes while aligning entertainment experiences with business growth objectives.
- Manage SEM and local marketing strategies, partnering with local businesses to support economic growth and tourism in Lincoln’s historic Haymarket district.
- Work with local businesses in the Haymarket to bolster downtown economy and tourism efforts.
- Developed cross-promotional events and strategic partnerships, increasing visibility and community engagement.

Operations Leader / CMO

Marketing Professional | Operations & Process Improvement Leader | Design Thinker | Driving Efficiency and Growth

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