Adesh Gupta

• Led a team of 3 developers to architect and build a scalable video ad platform handling thousands of requests. This

  platform, built with microservices architecture, resulted in a 40% increase in customer engagement.

• Designed and developed personalized video ad templates using Remotion, leading to a 20% boost in click-through

  rates and a 15% increase in average watch time.

• Identified and resolved performance bottlenecks by implementing Redis caching strategies, which reduced video

  delivery latency by 30%, ensuring seamless playback and enhancing the user experience for banking clients.

• Diagnosed key performance bottlenecks and implemented a suite of caching strategies and database optimizations,

  resulting in a 40% increase in page load speed and a 25% boost in user retention.

• Crafted user-friendly POS interfaces for a 2-product system, boosting customer satisfaction by 15% through streamlined checkout and clear inventory dashboards for staff.

• Enhanced product browsing experience by implementing a responsive product grid and intuitive filtering options achieved a 12% increase in browsing efficiency and improved user engagement metrics by 18%.

• Wrote comprehensive React unit tests using Jest, ensuring component functionality and catching regressions early in development, leading to a 20% increase in overall test coverage.