1. We identified and segmented the relevant categories (Startups & SMEs, Active Community/Youth/Volunteer Groups) for better targeting of Small Change’s donor group among young professionals/millennials. 2. We devised actionable strategies of how to reach out to the groups above by generating new content, and developing the brand story. 3. We identified different media platforms to work out avenues for collaboration. 4. We also increased the brand awareness of Small Change by devising strategies through which NGOs can also become an endorsement platform for Small Change