The objective of this project was to create a customer acquisition strategy for Gitanjali. Gitanjali is a B2B enterprise, and it relies heavily on referrals and word of mouth for getting their business. The project comprised of two phases. In the first phase, we had to come up with different strategies for customer acquisition along with a secondary research for preparing a list of potential clients. In the second phase, we conducted a pilot study & tested the strategies developed by directly approaching the customers.