Create a unified digital campaign that can be launched nationally

Product Design

UX Research

Design System

With a mandate to transform the industry by setting a digital benchmark, we needed to create a human-centered patient experience that delivers holistic kidney care where, when and how our patients need it most.

Our first step was to create the funnel that will lead into the kidney care patient portal, which was a 2.0 website that had an updated experience and aligned with the new visual language.

• New and improved patient portal

• iOS patient app HemoCare